Better Decisions Start with Better Information

Before significant capital is committed, the fundamental questions need to be answered: **Is there a market? What should be built? How large should it be? What attendance and revenue can realistically be achieved?**

ITPS provides independent feasibility analysis for theme parks, water parks, family entertainment centers, resorts, museums, aquariums, zoos, and other leisure attractions worldwide.

We combine market research, competitive analysis, tourism and demographic data, comparable attraction performance, financial analysis, and decades of real-world operating experience to determine whether a project makes business sense.

A Feasibility Study May Include

- Market and tourism analysis
- Competitive assessment
- Site and location review
- Concept and attraction mix
- Attendance projections
- Pricing and revenue potential
- Operating cost assumptions
- Project development and investment parameters
- Financial and cash flow projections
- Physical planning and sizing parameters

More Than a Spreadsheet

ITPS does not evaluate projects from behind a desk alone. When appropriate, we visit the site, travel the market, experience competing attractions, and evaluate the conditions that will ultimately influence performance.

That firsthand perspective matters.

Our experience developing, opening, operating, evaluating, and improving attractions enables us to look beyond the numbers and understand how a project is likely to perform in the real world.

Finding the Right Project

A strong feasibility study does not simply validate the original concept.

The analysis may identify opportunities to change the scale, attraction mix, pricing, positioning, phasing, or level of investment before costly decisions are made.

The objective is not simply to determine whether a project can be built — but what should be built, what the market can support, and how it can be positioned for long-term success.**

Data. Experience. Perspective. Better Decisions.