From the First Idea to Opening Day — and Beyond
Successful leisure developments are built one decision at a time. For more than four decades, ITPS has helped owners and developers navigate the process from initial feasibility through planning, design, construction, opening, operations, and future expansion.
Our 12 Steps of Leisure Development provide a practical framework for moving a project forward while keeping market demand, investment, operations, guest experience, and long-term performance aligned.
ITPS can assist with a single stage or remain involved throughout the entire development process. Depending on the assignment, we may lead, advise, review, coordinate, or assemble the specialized team required for each phase.
Does the opportunity make business sense?
Establish the market, concept, attendance potential, pricing, revenue potential, operating cost assumptions, physical planning parameters, and level of investment the opportunity can support.
Define what the project needs to become.
Establish the project's size, attraction mix, target audience, site utilization, operating requirements, financial parameters, development priorities, and overall plan.
Turn the opportunity into an experience.
Develop the project's creative direction, major attractions, guest experience, themes, architectural character, and overall content while remaining grounded in operational and financial realities.
Bring the pieces together.
Refine the concept sufficiently to define the project's scope, content, major components, architectural and thematic direction, budget parameters, schedule, and requirements for the disciplines that will carry it forward.
Give the project form and function.
Develop site and architectural plans, circulation, facilities, attraction locations, operational areas, preliminary elevations, landscape concepts, and major systems to establish how the project will physically work.
Turn the plan into a buildable project.
Advance and further detail the design, coordinating architectural, attraction, landscape, technical, and specialty designs, while reviewing guest flow, capacity, operations, revenue opportunities, back-of-house requirements, maintenance access, and other factors that will influence future performance.
Translate the design into execution.
Architects, engineers, designers, vendors, and specialty consultants develop the detailed documents required for construction, fabrication, procurement, and installation, with ITPS providing review and coordination as appropriate.
Move from plans to reality.
Construction, fabrication, attraction procurement, specialty production, and vendor coordination move forward while the project team monitors schedule, quality, budget, and operating requirements.
Make sure everything works as intended.
Rides, attractions, systems, equipment, and operational areas are installed, tested, commissioned, and prepared for turnover to the operating organization.
Build the operation before the doors open.
Develop the organization, staffing, procedures, manuals, training programs, safety programs, operating systems, inventories, and readiness plans needed for successful day-to-day operation.
Bring the project and the people together.
Training, testing, rehearsals, soft openings, final adjustments, and opening-day preparation ensure that both the physical attraction and its operating team are ready for guests.
Successful attractions continue to evolve.
Existing properties require new attractions, capital improvements, operational changes, repositioning, and expansion to remain competitive. When the next major opportunity emerges, the development process begins again.
Wherever You Are in the Process
A client does not have to begin with Step 1.
ITPS is frequently engaged mid-development, prior to opening, after a property has begun operating, or when an existing attraction needs to improve, expand, or change direction.
Our role is to understand where the project stands, determine what comes next, and bring the experience, perspective, and specialized expertise needed to move it forward.
12 Steps. Proven Process. Built for Success.
Contact ITPS
International Theme Park Services, Inc.
2200 Victory Parkway, Suite 500A
Cincinnati, Ohio 45206
United States of America
Phone: 513-381-6131
itps@interthemepark.com