Turning a Good Idea Into a Plan That Works

A successful attraction has to do more than look good on paper. It has to work for the guest, work for the operator, and work financially.

ITPS works with owners and developers to guide the design and masterplanning process, bringing together and coordinating the right expertise needed to translate a project concept into a practical, well-planned leisure development.

We bring an operator’s perspective to the design process, helping ensure that decisions involving attraction mix, capacity, circulation, support facilities, revenue opportunities, staffing, and future growth are considered before they become expensive to change.

Planning the Entire Guest Experience

Depending on the project, our Design & Masterplanning services may include:

- Land use and site planning
- Attraction mix and placement
- Guest circulation and flow
- Capacity and throughput planning
- Placement and Layout of food, retail, admissions, and other revenue areas
- Back-of-house and support requirements
- Concept and thematic development coordination
- Operational design review
- Phasing and future expansion planning
- Coordination, direction, and oversight of designers, vendors, and specialized consultants

Designed From an Operator’s Perspective

The decisions made during planning and design will affect how the property operates for years to come.

ITPS evaluates those decisions through the lens of real-world operations, considering how guests move, where employees work, how attractions load, where revenue is generated, how facilities are serviced, and how the property responds during both peak and everyday operations.

The Right Team for the Project

No two projects require exactly the same expertise. ITPS works with the client to assemble and coordinate thethe appropriate architects, designers, engineers, technical specialists, attraction suppliers, and other professionals based on the specific needs of each assignment.

The objective is a plan that is creative, efficient, operationally sound, and financially grounded.

One project vision. The right expertise. A plan built to work.