When assisting new clients in the design and development of new facilities, there are twelve (12) steps that are generally followed throughout the entire process. ITPS can provide assistance during any point of the 12 Steps.  As always, a feasibility analysis will serve to outline and guide the entire process.

Step 1: Feasibility Analysis

The “roadmap” for the project. This analysis provides for project site evaluation, concept review, supportable market estimating, design day criteria, attendance projections, revenue forecasting and net warranted investment. The best money you will spend! Typically required for finding potential investors. We perform a complete feasibility analysis, not just a market analysis.

  • Site Identification and Assessment
  • Concept Evaluation
  • Definition and Analysis of Local Market
  • Estimation of Potential Tourist Support
  • Characteristics of Similar Operating Attractions
  • Determination of Potential Market Penetration
  • Estimation of Attendance
  • Preliminary Physical Planning Parameters
  • Revenue and Cash Flow Analysis
  • Net Warranted Investment Level
  • Internal Rate of Return Analysis

Step 2: Master Plan Programming

The project’s goals and scope are developed and documented. The project team is chosen and their tasks are delineated. This process delivers a set of clear goals that define the size, financial parameters, schedule milestones and target audience. In addition, the creation of physical layout, site utilization, planning and development strategies help to establish the project scope.


  • Assist In and / or Develop, Compose, and Distribute A Project Flow Chart
  • Perform All Necessary Liaison Functions
  • Review Initial Project Cost Budget
  • Assist In Preparing A Project Schedule
  • Coordinate, Compose, and Distribute Written Progress Reports

Step 3: Preliminary Concept Design

Preliminary concept designs are developed for major components to address the scope and nature of the project. Design themes, storylines and architectural styles are established. Issues that are addressed include not only design, but also economic and operational guidelines. Conceptual design developed during this stage is based upon the owner/developer’s project objectives.

Step 4: Final Concept Design

The final concept design covers all project disciplines, i.e. architecture and engineering, etc., developed to a level of detail sufficient for understanding the project’s scope, style and content. This will allow the determination of the requirements needed by these disciplines to design and develop the project. Verification of the final concept design against all major components of the project scope and establishment of project budget and schedule will complete the project’s master planning phase.

Step 5: Schematic Design

This stage the size, function, appearance, and basic requirements of the various component elements and project disciplines; as well as allows for the development of preliminary floor plans and elevations. The detail of this stage will be adequate to prepare cost estimates for all of the components.

Step 6: Detail Design

This stage develops the design to a level of detail, which accurately describes the project. Generally, this includes detailed strategies and specifications, as well as design documentation describing the show, architectural and site elements that support the project’s design intent. Documents produced include: refined floor plans, developed elevations, sections, details, finishes and outline specifications.

Step 7: Production and Construction Documents

This stage develops all production and construction documents which the consultant, vendors and contractors will need to implement the project. It can include developing plans, specifications, drawings, scripts, storyboards and other detailed information that will support and delineate the production and construction bid documents.

Step 8: Production and Construction

This stage deals with the bidding, negotiation and subsequent production and construction of all components for the project.


  • Bid Package
  • Bid Invitation List
  • Solicitation Of Request For Proposals ("RFP")
  • Evaluation Relating To The Purchase and Selection of Each Ride
  • Coordinate Equipment Inspections During the Manufacturing Process
  • Ride Transportation Arrangements
  • On-Site Installation
  • Overall Critical Path and Detailed Schedules for Ride Purchase
  • Supplemental On-Site Installation Supervision

Step 9: Installation and Testing

This stage covers the installation, termination, testing and programming of all components and equipment directly related to the show systems and technologies proposed for the project. Show systems are tested to ensure compliance with the requirements set forth in the project program.

Step 10: Pre-Opening Operations Planning

This stage covers the training of operations/maintenance personnel; the establishment of operations and maintenance procedures and manuals; the load-in of operations furniture, fixtures and equipment; and the stocking of all inventory required for operations.

  • Executive Search Services

  • Analyze Departmental Human Resource Requirements

  • Advise and Consult Regarding Establishment Of Product Plan For: Games, Merchandise, Food and Beverage, Entertainment Rides and Attractions, Provide Necessary Recommendations To Design Team

  • Assist In Developing: Preliminary Budgets, Finance Programs, Maintenance Programs, Rides and Attractions Programs, Admissions and Ticketing Programs, Games and Arcade Programs, Food / Beverage Programs, Merchandise Programs Safety Programs, Marketing Programs, Entertainment Programs


  • Prepare Operating and Maintenance Manuals
  • Provide Flexible Modular Training Program For On-Site Job Instruction
  • Provide Comprehensive Orientation Program For New Hires
  • Provide An In-Depth, On-Site Staff Training Program


  • Market Evaluation
  • Base Program Formulation
  • Available Inventory Compilation
  • Category Definitions
  • Qualified Prospect Listing
  • Letters Of Agreement and Sponsorship Contract Formulation
  • Pricing Matrix
  • Sales Campaign
  • Implementation Guidelines

Step 11: Grand Opening

This is the culmination of the entire project’s development. It is also the official opening and presentation of a fully operational and completely finished project to the general public.


  • Human Resources
  • Books and Records
  • Agreement Negotiations
  • Project Preservation
  • Service Contracts
  • Rental Agreements
  • Labor Union Liaison
  • Purchase Coordination
  • Preparation of Reports
  • Policy and Procedure Assessment and Recommendation
  • Marketing Plan
  • Daily Operation
  • ITPS Staff Support

Step 12: Rehabilitation/Expansion

This stage begins when new ideas, updated processes or additional components are required to maintain a project’s viability. When requirements include new facilities, a major rehabilitation of existing elements or major additions, this process becomes a new and separate project and must again address the twelve stages of project development.

Other Services

ITPS can provide many other services such as:

Acquisitions / Mergers / Property Valuation / Due Diligence

Facility Audits

Business Plans


Project Management / Construction

Financial Development

Maintenance Programs

Executive Search

Marketing / Group Sales / Sponsorship

 Executive / Employee Training

Manual Development

Loss Prevention / Safety/Security Programs

 Entertainment Programs

Long-Range Planning

Operational Planning

Attractions Development

Ride Bid/Negotiation / Ride Procurement