Communicating

“Communicating with the Media”
December 30, 1999

During the 1999 operating season the leisure industry was reminded how absolutely necessary it is to have a plan ready, “In the Can” to work with media in the event of some type of business issue which needs immediate attention.

1999 was a true anomaly for the leisure industry as it relates to safety incidents. The incidents that occurred were not tied together in any form or manner – different equipment, different manufacturers, different operators and different geographic regions.

No matter what type of incident minor or severe a facility must have a capable communication plan in place that works effectively with the media when they call.

First and foremost be truthful with the media. Make sure that you communicate in on honest, frank and firm manner with them. If you do not know the answer to their inquiry, tell them you do not have all the facts and that you will be back with them as soon as you have the information. It is important to be responsive.

In the next several issues of InterPark, I will be providing you information which you will find helpful in working with media.

"Understanding the Media"